Marketing

Affinity Analysis in Social Networks for Online Travel Agency

Designing decision support system for revenue optimization in retail marketing using social networks data constrained to maximizing customer satisfaction. Proposed effective graph pruning strategies and a greedy-based heuristic for computing a satisfiable good-enough solution in polynomial time. Proposed model is flexible, generic and adaptable to address similar data-driven user-oriented problems and tested on different SNAP datasets like Facebook, CollegeMsg and some randomly generated graphs.